Display & MREC
IAB sizes with lazy load and viewability gates so you are not selling empty pixels.
Supply-side
Monetize inventory with competing demand, not a single buyer.
Register websites, mobile apps, or CTV channels. Compete demand in a unified auction, keep floor and layout control, and get paid Net 30 if you are a direct publisher.
How publishers connect
- Prebid.js / Prebid Server — add Amli Media as an adapter and keep your existing wrapper.
- OpenRTB endpoint — send bid requests server-to-server from your ad server.
- JS tags — drop-in units for teams that want a fast first integration.
- SDK — in-app banners, interstitials, rewarded, and native.
Controls that matter
Set floor prices by geo and format. Block categories and domains. Cap frequency. Route premium placements to preferred deals and let open auction fill the rest.
Floors
Deals
Blocklists
Ad refresh rules
Formats on the supply side
Interstitial & rewarded
High-impact units with playable and video support, plus user-friendly frequency limits.
Native, video, CTV
In-feed native, outstream, instream, and connected TV pods from the same account.
Yield
Bid floor optimization
A hard global floor looks tidy and often kills fill in geos and sizes that still have demand. Amli Media treats floors as a live signal, not a one-time setting.
- Dynamic floors — lookbacks on clearing price by geo, device, format, and hour, then set the floor a notch under the median win.
- You stay in control — lock a hard floor on premium placements, or let optimization run on remnant.
- Refresh without greed — retry rules do not jack the floor on every refresh, which trains buyers to skip the slot.
- Slice-level rollback — if fill drops on one country or size, we roll that slice back without touching the rest of the site.
What you see in reporting
eCPM, fill, timeout rate, and floor vs. clear by placement — so yield work is measured, not guessed.
Geo floors
Format floors
Deal priority
Fill vs eCPM
Quality
Brand safety that protects the page and the demand.
Brand buyers pay more when they trust what sits next to their creative. You keep control of adjacency; we keep bad ads off the page.
Ad quality on the page
Malware, cloaking, and deceptive landing pages are blocked before render. Your users see real brands, not scam units that tank trust and session time.
Category & creative control
Block IAB categories, domains, and creative types at account or placement level. Landing-page and malware checks on creatives before they render.
Page experience
Viewability gates, lazy load, and frequency caps so ads do not wreck Core Web Vitals or push users into accidental clicks.
Payments
Payment terms built for direct publishers.
Many exchanges sit at Net 45 or Net 60. Direct publishers on Amli Media are paid Net 30 from the end of the calendar month, once the minimum payout is met and the month is closed in reporting.
- Direct publishers — Net 30 — wire or PayPal in USD. Invoice and payment report in the dashboard.
- Networks and resellers — terms match the payment cycle of the demand that fills your supply, disclosed up front.
- No surprise holdbacks — discrepancies and make-goods are itemized. We do not bury adjustments in a blended eCPM.
- Minimum payout — $200. Amounts below that roll to the next cycle.
Who qualifies as direct
You own or operate the site, app, or CTV channel. You can prove inventory rights. You are not arbitraging another network’s tags.
Direct status is confirmed at onboarding. If your setup is a hybrid (owned properties plus a small network), we split terms by supply type so owned inventory still gets Net 30.
Why publishers switch
What the market actually asks for.
Yield teams compare SSPs on demand depth, control, speed to cash, and whether the partner is exclusive. These are the gaps we close.
Open, not exclusive
Keep Google, your wrapper, and other SSPs. We compete in the same auction. No 12-month lock-in for a first test.
Header bidding & S2S
Prebid.js, Prebid Server, and OpenRTB so you are not stuck with a slow JS tag once volume grows.
Demand that bids
Open auction plus PMPs. Brand and performance buyers on display, native, video, and CTV — not remnant-only networks.
Transparent reporting
Placement-level eCPM, fill, and timeouts. Impression logs for partners who reconcile in their own warehouse.
Privacy-ready supply
TCF, GDPR, and CCPA signals passed in the bid stream. No selling of publisher user data as a side product.
Named yield support
A real contact for floors, deals, and creative issues — not a rotating ticket queue after you go live.
On-board your first app or site
We map placements, agree floors, and go live on a test endpoint.
FAQ
Do publishers have to be exclusive?
No. Demand is non-exclusive. You can keep other SSPs, Prebid partners, and direct sales.
How are direct publishers paid?
Direct publishers are paid Net 30 after the month of delivery, with placement-level reporting.
Which integrations are supported?
OpenRTB, Prebid, and a JavaScript tag. All three hit the same auction.