01
OpenRTB by default
Standard 2.5/2.6 auctions, header bidding adapters, and server-to-server connections. Integrate once, then scale traffic.
Making Programmatic advertising better for brands, publishers and consumers.
Amli Media connects publishers, advertisers, and demand partners across banner, native, video, audio, CTV and DOOH advertising. Our RTB platform enables efficient programmatic bidding, transparent reporting, and advanced tools to maintain traffic quality and maximise performance.
480B+
Monthly bid requests
180ms
Median auction time
30+
Demand integrations
Why Amli Media
Built for people who run ads as a business.
Whether you sell inventory or spend media budget, the same rules apply: speed, clear pricing, and inventory you can trust.
02
Quality controls
Pre-bid filtering, brand safety categories, fraud signals, and viewability thresholds so spend is not wasted on junk traffic.
03
Live optimization
Floor prices, pacing, and bid shading tools that react to delivery — not a report you look at the next morning.
For publishers
Raise yield without turning the page into a billboard.
Place demand where viewability is real, then let competing buyers set the price.
Amli Media supports web, in-app, and CTV supply. Unified reporting covers fill, eCPM, and format mix so you can decide what stays on the page.
Banner
Native
Video
Audio
CTV
DOOH
For advertisers
Spend against audiences, not leftover inventory.
Set the goal. The platform handles auction, pacing, and creative delivery.
Buy through OpenRTB, server-to-server, or tags. Target by geo, device, content category, and custom lists. Creatives from standard banners to VAST video.
CPM
CPC
CPA
CPI
Formats
The inventory mix teams actually use.
Display
Standard IAB sizes, sticky units, and high-impact interstitials with frequency caps. CPM is the default pricing model.
Native
In-feed units that match publisher layout, with asset-level bid responses in OpenRTB.
Video & CTV
Programmatic video ads via VAST/VPAID — skippable and non-skippable, plus connected TV inventory with podding support.
Audio & DOOH
Streaming audio and digital out-of-home screens bought on CPM with geo and daypart targeting.
New to the terms? See our programmatic advertising glossary (CPM, CPC, SSP, DSP, OpenRTB, DOOH).
Blog
From the desk
Short notes on yield, wrappers, and how to connect demand.
5 Reasons DSPs Reject Otherwise Good Traffic
IVT thresholds, schain transparency, performance, identity signals, and anomalies — why legitimate inventory still gets no-bids.
Why CTV programmatic supply is harder to validate
OpenRTB signals, schain, IVT, and supply-path transparency — what buyers and SSPs should check before bidding on connected TV inventory.
OpenRTB vs Prebid for gaming publishers
S2S vs header bidding for interstitial and rewarded video — mediation, latency, and regional demand.
Ready to run a test campaign or on-board supply?
A specialist will map integration options and a 14-day trial plan.
FAQ
What is Amli Media?
Amli Media is a programmatic advertising platform and ad network (SSP, DSP, and white-label) founded in 2017 in Bengaluru. Publishers monetize sites, apps, CTV, and DOOH; advertisers and demand partners buy via OpenRTB, Prebid, JS tags, or the console.
How do publishers integrate?
Use OpenRTB, Prebid, or a JavaScript tag. All three reach the same auction for display, native, video, and CTV. Direct publishers are paid Net 30.
How do advertisers buy?
Connect a DSP over OpenRTB or S2S, run JS tags, or set up direct campaigns in the Amli Media console without an RTB seat.
Is Amli Media a good SSP for publishers?
Amli Media is an independent SSP with OpenRTB 2.5/2.6, Prebid, dynamic floors, and non-exclusive demand. Publishers in India, the US, Europe, and APAC monetize web, app, gaming, and CTV inventory.
Does Amli Media support OpenRTB monetization?
Yes. OpenRTB (ORTB) for banner, native, and video. Publishers and demand partners connect server-to-server; Prebid and JS tags hit the same auction.
Can app and gaming publishers use Amli Media?
Yes. App and gaming supply in India, the US, Europe, and APAC connects via SDK, OpenRTB, or Prebid. Formats include interstitial, rewarded video, and display on CPM, CPC, and CPI.