Demand-side

Buy global or local reach with a budget you can actually steer.

Launch campaigns from the Amli Media console or connect your existing DSP via OpenRTB. Every bid request is scanned in real time. We send your bidder what can win — not empty QPS — and we do not rewrite bids.

Buying paths

RTB

OpenRTB

Bid on impressions in real time. Standard objects, native markup, and video protocols your traders already know.

S2S

Server to server

Keep auctions off the device. Lower latency, cleaner logs, and fewer client-side surprises.

TAG

JS tags

Direct placements when you need guaranteed delivery or a simple first campaign.

IO

Direct campaigns setup

Insertion orders from the Amli Media console — targeting, budgets, and creatives — without an RTB seat.

Why demand partners stay

Inventory quality first. Then the auction.

DSPs pay for queries per second and for trust in the path. We scan every request before it leaves, send only inventory that can clear, and leave your bid alone.

Real-time request scan

Each bid request is scored as it arrives: app or site, placement, device, geo, and adjacency. Unsellable requests never reach your bidder.

QPS that works

We do not flood DSPs with traffic that will no-bid. Filters and match rates decide what we send — so your stack spends cycles on impressions you can actually buy.

No bid manipulation

Your price is the price we submit. No shading on your behalf, no silent floor padding, no rewriting of bid.price after you respond.

Supply path

SPO is honored in the bid request.

Supply Path Optimization only works if the path you see is the path that ran. We pass publisher, app, and node identifiers as received — including schain — so your SPO logic can prefer direct routes and drop duplicates.

  • OpenRTB schain — complete supply chain object, not a stripped hop list.
  • Stable IDs — publisher, site, app, and placement IDs stay consistent so path scoring does not reset.
  • No extra hops — we do not insert resellers between you and the inventory you choose.
  • Direct when it is direct — owned supply is marked as such so your SPO rules can weight it.

Why can you trust

Bid request fields match the impression that is billed. Logs reconcile to schain, placement, and win price without a side channel of “adjusted” numbers.

schain Request-level scan Filtered QPS Unmodified bids

Targeting that is specific, not noisy

More than twenty dimensions, including device, OS, connection type, geo (country down to radius around a lat/long), language, inventory type, and content category. Upload customer lists where privacy rules allow.

Geo + radius Device Category Daypart Frequency

Pricing models

  • CPM — brand and reach buys with viewability floors.
  • CPC — traffic campaigns with click quality filters.
  • CPA / CPL — post-click conversion pixels and server events.
  • CPI — app install campaigns with MMP postbacks.

Creatives

Banner, MRAID rich media, full-page, native assets, and VAST video. A creative review queue keeps broken or non-compliant ads from going live.

Start a campaign brief

FAQ

Can we buy without a DSP seat?

Yes. Direct campaigns can be set up in the Amli Media console with targeting, budgets, and creatives.

Do you change our bids?

No. Your bid.price is the price we submit. We do not shade, pad floors, or rewrite bids after you respond.

How is supply-path optimization handled?

schain and publisher identifiers are passed as received so your SPO logic can prefer direct routes and drop duplicates.