Alok Kumar
CEO, Co-Founder & Investor
Drawn to ad tech in 2016, Alok works between Gujarat, India and Dublin, Ireland. He is skilled at bringing people together around shared goals, and at leading teams and organizations through growth.
Company
Built in 2017 to make programmatic ad networks clearer and more useful.
Amli Media is an independent programmatic ad network and technology company. We help publishers, advertisers, and demand partners trade display, native, video, CTV, and DOOH with better operations and measurable yield.
Our story
Amli was established in 2017 in Bengaluru, India, with a clear brief: deliver advertising network and technology services that exceed what partners expect from the open market.
Our purpose is to give publishers and advertisers a clean, reliable path through digital advertising — improving service quality, commercial relationships, and profitability on both sides of the auction.
In a short time we have built a substantial portfolio of publishers, advertisers, and demand partners across India, the US, Europe, and APAC. As a focused independent ad network, we work to give partners clear value on web, mobile, gaming, and CTV through inventory and formats that engage users.
At a glance
- Founded 2017 in Bengaluru, India
- Programmatic network for publishers and advertisers
- Focus: OpenRTB, yield, and partner operations
- Support coverage: 24/7 for live accounts
Leadership
Core team
The people who set product, commercial, and operating direction.
Anand Kumar
CTO & Founder
An ambitious product engineer based in Bengaluru (formerly Samsung and Airpush). He has more than 16 years in AdTech and a focus on building advanced SaaS products.
Mrinalini Kumari
Director & CRO
Mrinalini oversees Amli’s commercial and financial operations. She coordinates prospecting with business development and publisher development, and tracks revenue at both the product and individual-performance level.
Anjali Jha
Sales Head
Based in the Netherlands, Anjali leads global sales and partner growth across all markets. She works with brands and agencies on SSP and DSP onboarding, business development, campaign execution, and programmatic strategies across display, video, and performance channels.
What we believe
Programmatic only works when publishers keep control of the page, advertisers can see where money went, and partners are not locked into a black box. We ship features that operators use daily: floors, deals, logs, and alerts.
The engineering team sits next to ad ops. When an auction misbehaves, it is a product bug, not a “market condition.”
How we work with partners
- Traffic is scored before it hits the open auction.
- Weekly platform releases with changelog notes.
- Live accounts get a named point of contact.
Careers
We hire bidder engineers, ad ops specialists, and partner managers who have run real campaigns. Open roles are shared during the conversation — tell us what you do well.
FAQ
Do you support OpenRTB?
Yes. OpenRTB 2.5 and 2.6 for display, native, and video, including server-to-server.
Can we run a private marketplace?
Yes. Preferred deals and private auctions with publisher-approved buyers.
Is white-label available for regional networks?
Yes. You bring the brand and commercial model; we run the infrastructure.
Is Amli Media an ad network or an exchange?
Both. Publishers monetize via SSP tools; demand partners buy display, native, video, CTV, and DOOH on CPM, CPC, and CPI through OpenRTB and the console.