What Is AAMP 3.0? How OpenProposal Standardizes the RFP-to-Buy Process
A plain-language guide to IAB Tech Lab’s AAMP 3.0: how OpenProposal lets buyer and seller agents compare ad proposals and move from an RFP to a buy commitment.
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Programmatic advertising guides
Long-form notes for publishers, demand partners, and engineers — SSP selection, OpenRTB, Prebid, formats, and yield.
DPDP Act for Foreign DSPs Buying Indian Ad Inventory
A plain-language guide for foreign DSPs: when India’s DPDP Act applies to bid requests, what consent requires, how under-18 inventory differs from COPPA, and what to finish before 13 May 2027.
Why Advertisers Are Moving Toward Curated Programmatic Supply
Open programmatic still delivers scale. Curation helps buyers select transparent, unique, and higher-value supply across web, app, CTV, audio, gaming, and DOOH.
The DSP Is Changing: What Happens When AI Agents Start Buying Ads?
How agentic advertising could transform DSPs, SSPs, OpenRTB, media buying, supply quality, and the future of programmatic.
What Does a Good SSP Actually Need to Provide a DSP?
Beyond OpenRTB volume: clean signals, schain and ads.txt transparency, IVT controls, inventory metadata, latency, and verifiable supply quality.
5 Reasons DSPs Reject Otherwise Good Traffic
Why legitimate inventory still gets no-bids — quality thresholds, schain, performance, identity signals, and traffic anomalies.
Why CTV programmatic supply is harder to validate
OpenRTB signals, schain, IVT, device IDs, reselling, and supply-path transparency — what buyers and SSPs should check before bidding on connected TV inventory.
OpenRTB vs Prebid for gaming publishers
When to use S2S OpenRTB vs Prebid for interstitial and rewarded video — mediation, latency, and demand in the US, Europe, APAC, and India.
Programmatic DOOH: a practical guide
How digital out-of-home is bought on CPM, geo and daypart targeting, measurement, and how DOOH fits with display, video, and CTV.
Best SSPs for app publishers in India
OpenRTB monetization, SDK vs Prebid, CPM vs CPI demand, payment terms, and a checklist for choosing an SSP in the Indian app market.
Dynamic floors that do not starve fill
Hard vs dynamic floors, geo splits, deal priority, refresh rules, and metrics to watch when you change bid floors.
Prebid timeouts that still let demand compete
Client vs server timeouts, CMP delays, fail-open patterns, and how to drop slow adapters without losing revenue.
When a JS tag is enough — and when it is not
Tags vs OpenRTB vs Prebid — migration phases, logging tradeoffs, and when to move off the snippet.
What the MRC auction transparency standard asks sellers to disclose
Auction type, winner selection, clearing price, and reserve prices — what the Media Rating Council’s 2026 standard expects exchanges to explain.
SSAI vs client-side ad insertion on CTV
How server-side stitching differs from a TV app playing the ad itself, and what buyers should check before they pay for the impression.
OpenRTB 2.6 ad pods: structured, dynamic, and hybrid
How a streaming ad break is described in one bid request, and when to use a fixed lineup, a timed pod, or both.
Why the same impression arrives five times
Transaction IDs, duplicate OpenRTB requests, and how an SSP can cut wasted QPS before a DSP throttles the seat.
GPP, TCF, and US state strings in the bid request
How consent and opt-out choices travel in OpenRTB, and what a DSP should do when the privacy string is missing.
What is supply path optimization?
How buyers choose the shorter, authorized path to the same publisher, and what SSPs can do to stay on that list.
Open auction vs PMP vs preferred deal vs programmatic guaranteed
Who is invited, whether the price is fixed, and whether the publisher actually promises the impressions.
ads.txt, app-ads.txt, sellers.json, and schain, explained
Which file says who may sell, who the seller is, and which companies touched this bid request.
First-price auctions and bid shading
Why the winner pays their bid, how shading lowers that bid, and what a floor does to the offer.
nurl, burl, and lurl: when an OpenRTB win actually bills
The win notice, the billing notice, and the loss notice — and which URL should add spend.